In the Den with Pete Cashmore

Either turn up the volume or plug in your headphones, these sound bites are too good to miss. In the Den with Cohn & Wolfe features short video discussions with thought leaders from all walks of life; be they digital geeks, creative catalysts or branding warriors. In the Den helps you uncover the latest trends, learn a new skill or spark a dialogue with your colleagues. Experts interviewing experts, produced in short-snippets. Welcome to the den. 

In our inaugural video, we’re In the Den with Mashable founder and CEO Pete Cashmore. The award-winning site is one of the largest and most popular destinations for digital, social media and technology news with more than 20 million unique visitors per month. Here, he shares his thoughts and insights on what brands can expect and should leverage in digital media.

 
What are the three takeaways when considering ROI of social media?

1. Brand advertisement and visibility
2. Ability to measure sentiment and volume
3. Being a leader in digital strategy

What are the big trends in social media for brands?

• Developers will look to mobile devices and tablets first when developing strategy.
• GPS and location based channels will continue to rise in popularity.