Cohn & Wolfe featured in examination of Iceland PR landscape

As part of their “Focus on…” series, PRWeek UK took a closer look at the PR industry and opportunity in Iceland. Their primary guide was Guðjón Pálsson, country manager for Cohn & Wolfe Iceland and author of the 2006 WPP report ‘The PR Opportunity in Iceland.’

Though the profession was relatively new to the country at the time, growth and sophistication seemed assured. However, the collapse of the banking system there in 2008 reverberated across every industry. Despite a new government being formed, “there is still a great deal of uncertainty in the country, which … appears to have had a huge affect on how the PR industry operates,” explains PRWeek. With Guðjón's help, the publication examines PR’s problems and potential in the North Atlantic island nation.

Read the article in full here.