Burger King appoints Cohn & Wolfe

Burger King Ltd has appointed Cohn & Wolfe to handle corporate and public affairs in the UK and Ireland on a retained basis. The agency will drive an engaging corporate narrative and public affairs dialogue for 2012 and beyond.
 
Louise Burman (Corporate) and Andrew Escott (Public Affairs) will lead the Cohn & Wolfe teams, reporting into BURGER KING^® EMEA Communications Manager, Helena Smales and UK & Ireland Marketing Director, Jo Blundell.  The agency was selected following a five-way competitive pitch.
 
Helena Smales said: “2012 promises to be a pivotal year for the BURGER KING^® brand, and we have appointed agency partners that will maximise every success through real creativity, passion and expertise. Cake and Cohn & Wolfe proved they have the skills to help grow the BURGER KING^® brand now and in the future - we are looking forward to producing award winning work together.”
 
Andrew Escott from Cohn & Wolfe commented: “Burger King Ltd. has a clear and compelling ambition for its UK restaurants in 2012 and we are delighted to join their team.  By advising on the expectations of today’s business and regulatory environment, we look forward to supporting commercial success.”