Susan Hoelling

Consultant, Frankfurt

There was one moment of working at C&W I really remember: July 2007. Frankfurt. One visitor: Jeremy Baka (Global Creative Director) from our office in LA. Reason for his visit: creative training. Objective of the day: to be as creative as you can be. The whole team wore shirts with crazy names on them describing our characters and personality.

I’m a “bloody creative biddy” because even today – after three and a half years with C&W – I’m still the youngest on our team. The workshop was a day full of fun and there was an inspiring and overwhelming spirit. It is what Cohn & Wolfe stands for: different enthusiastic characters that find extraordinary ways to meet and express creativity.

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