Financial services

As governments and consumers alike face up to the prospect of an age of austerity, bankers have replaced lawyers, and even politicians, as the people the media love to hate. (Don’t worry, as PR people we’re often on that list and we know it’s not personal.)

The reputations of once great firms have dropped to junk bond status and the little man versus the big bad bank has become the headline-generating angle. Business as usual is simply not an option.

You need a partner in your corner who understands both the realities of the world of finance and the mood of the man on the street.

You need a partner to help rebuild relationships with traditional media, while broadening engagement with the digerati.

You need a partner who knows how to get your brand covered in a range of media that matter, not just by the financial product watchers.

You need a partner with a direct line to the online gadflies who are becoming the new consumer watchdogs, and a way to address the concerns of activist investors who’ve become agents of trust in a peer-to-peer world.

We build creative campaigns to engage even the most hostile constituents, with an authentic voice and a disciplined approach.

We get the financial industry and the public back on the same side, positioning our clients as wealth creators, not asset squanderers, and as trusted partners, not opportunistic foes.

We have experience working with a wide range of financial providers, including insurance providers, retail and investment banks, private equity, asset management, wealth management, brokerage services, financial advisors, professional services, accounting firms and consultancies.