Communications in finance: the challenge of incremental innovation
10th Jun 2011
In this Op-Ed for PRWeek, U.S. Corporate Practice Leader Michael Bayer discusses the unique challenges compliance regulation poses for forward thinking communication in the financial sector.
A few weeks ago, as part of Cohn & Wolfe's "Dinner & Dialogue" series, I was fortunate enough to hostdinner for 20 senior communicatiors from some of the world's largest financial service companies. The goal was not to dwell on the Great Recession oand the global financial crisis, but to discuss new opportunities in the new financial landscape.
Many of my guests' firms, from banks to insurers to asset managers, continue to deal with a withered sense of stakeholder trust, particularly those with consumer-facing brands. Some are still wrestling with the branding and communications challenges of market consolidation and merger integration. But, for the most part, these professionals are focused on the future. I sense a renewed confidence, a hunger, and a willingness to try new things, maybe for the first time in years.
Click below to download a pdf of the full PRWeek article.
