Changing the conversation: how to handle a NGO campaign
23rd Mar 2011
The influence of NGOs in Western Europe is probably at its highest level right now. Their emotive and compelling campaigns, combined with a skilful mastery of communications channels, means attacks on corporations are frequent, sophisticated occurances and the pressure to act according to NGO wishes and demands can be immense.
In this Op-Ed for PRWeek, Cohn & Wolfe UK's head of crisis and issues management, Marie-Louise Burman examines how to prepare for an adverse NGO campaign, as there is often no warning before a brand attack, and during such a crisis the pressure from both sides can be extreme.
Used with kind permission of PRWeek.
