Feeding music fan frenzy
How do you convince millions of promotion-adverse 18 to 24-year-olds to visit your quick service restaurant at midnight? You don’t. You get them to convince each other.
The Feed the Beat program reached out to local up-and-coming bands touring the country and offered to feed them for free with Taco Bell bucks -- no strings attached. Before long hundreds of band Web sites and thousands of fan pages carried unsolicited messages of devotion such as “Thank you for choosing our band. We LOVE Taco Bell.” Online chatter, combined with supporting stories in Indie Rock publications and mainstream media, reached millions of young music lovers. We're talking 15 times more than attend Coachella and South by Southwest … combined.
We LOVE Taco Bell!
- grateful band
The bottom line? Musicians, bands and their followers embraced Taco Bell with fan fervor and put it on the late-nite dining scene map.
