Sarah Woodhouse

Ideas that matter

Sarah’s career in public relations has spanned both the East and the West. As Group Managing Director of Greater China, Sarah splits her time between Hong Kong, Beijing and Shanghai, showing she understands the nuances of each market while maintaining necessary diplomacy across multiple cultures.  Her role focuses on driving strategy and supporting clients with program development, senior direction and counsel, alongside general business management.

Sarah has worked both in-house and agency side. Her experience has largely focused on consumer marketing and corporate communications, where she has led market entry activity for a number of Western brands seeking expansion and a foothold in the region. 

Bold brand work

Sarah’s rich and varied experience means she can navigate many worlds. She’s at home working with multinational companies as she is with local businesses, and as comfortable with mass market products as she is with luxury brands and everything in between! Sarah’s core experience is in art and culture, FMCG, travel and tourism, fashion/retail, luxury goods, property and professional services.

Highlights of brands and corporations she has worked for include  Burger King,Coca-Cola, Unilever, Microsoft, Kimberly Clark, Haagen-Dazs,  Jack Wills, Harrods, TW Steel, Fairmont Hotels & Resorts, Hong Kong International Art Fair, Crystal Cruises, Finnair, Rolls Royce and Robert Half International.

Creative highlight

Sarah directed the team that brought the inaugural Social Media Week to Hong Kong in February 2010, which later became an annual fixture on the city’s calendar. The event, which is widely regarded as a turning point in the social media scene in Hong Kong, sought to connect online movers and shakers with offline influencers. This program put the agency on the map as a key player within the digital PR industry.