Michael Bayer

Ideas that matter

From GE to GM, AIG to HSBC, Michael has worked with many of the alphabet’s most important letters and many of the world’s most important corporations. He’s coached bank CEOs, launched online newspapers, branded conglomerates, and positioned law firms. Just as Cohn & Wolfe isn’t your typical communications firm, Michael isn’t your typical corporate guy either. He’s dedicated to bringing creative thinking into corporate boardrooms, and thrives on toppling all of the old rules of reputation management.

Bold brand work

Michael has nearly twenty years of communications experience working with clients to position and promote their organizations, brands, executives and products. Before Cohn & Wolfe, he served as Senior Managing Director at Financial Dynamics, where he played a leading role in growing the firm into one of the world’s largest independent corporate and financial communications agencies.

Creative highlight

Michael’s very first job was as an advertising copywriter. Remember the phrase, “Yo Quiero Taco Bell?” He didn’t write that. Instead, his first ad was for industrial sludge extractors. His second ad was for PVC grommet edging used in computer motherboards. His third ad was one he found in a Help Wanted section.