Christiane Dirkes

Ideas that matter

Launching communication campaigns that deliver a ROI – this is Christiane’s specialty. For more than 20 years, Christiane has created compelling campaigns that have driven awareness of leading consumer products and strengthened the reputation of national and international companies. She launched the first Web shop for Deutsche Grammophon; convinced Germans to carry VISA in their purse or pocket; made a British retailer the talk of town upon opening their first store in Germany. It’s all about the right mix: experience, a keen sense for trends and topics, and lots of energy.

Bold brand work

From lifestyle product launches to complex financial service topics, Christiane and her team will always find strategies and ideas that matter. Still, she knows that only those campaigns which offer a well-balanced integration of strategic thinking and creative output can achieve client objectives.

Creative highlight

Launching the first classical music-only Web shop for record label Deutsche Grammophon set a new standard for the entire industry. With assistance from C&W offices in NYC, London and Shanghai, Christiane and the team executed a sophisticated global launch reaching out to bloggers, influencers, newswires, corporate and lifestyle media with carefully crafted story angles. Massive coverage resulted in huge ROI: two million page impressions; 85,000 unique visitors; and more than 50,000 downloads within the first weeks of the launch.